No one's looking around for stuff to be enchanted by. Indeed, we are all resistant to being enchanted. And Guy Kawasaki's book, ENCHANTED, has a chapter devoted to overcoming resistance.
People resist enchantment for many reasons - inertia, fear of limiting their choices (or making the wrong ones), lack of role models or just because your mission doesn't resonate with them.
Guy suggests FOURTEEN different ways to go about fixing that situation.
I liked 2 of them very much.
1. Show People Your Magic - It's a story-telling approach to enchantment, like I've adopted with my mini-stories about the smiling little hearts we've helped. Donors love them, and share them with their friends and family, spreading the word and gaining new support.
2. Find One Example - What took me almost 8 YEARS to discover on my own is revealed in a simple sentence in ENCHANTED : "When you have a great example, one is not the loneliest number - it might be the most effective". Enchantment based on personal and unique examples is certainly impactful and lasting.
An eye-opener was reading about the impact you can make by assigning a label to a group (or even individuals) that can influence their future behavior. Powerful stuff. And there's also an anecdote from my favorite enchanter, Benjamin Franklin, as well as one about Charlie Wedemeyer that's inspirational and passionate.
This is one of the best chapters of ENCHANTMENT I've read until now. Looking forward to more.
ENCHANTMENT - The Art of Changing Hearts, Minds and Actions
People resist enchantment for many reasons - inertia, fear of limiting their choices (or making the wrong ones), lack of role models or just because your mission doesn't resonate with them.
Guy suggests FOURTEEN different ways to go about fixing that situation.
I liked 2 of them very much.
1. Show People Your Magic - It's a story-telling approach to enchantment, like I've adopted with my mini-stories about the smiling little hearts we've helped. Donors love them, and share them with their friends and family, spreading the word and gaining new support.
2. Find One Example - What took me almost 8 YEARS to discover on my own is revealed in a simple sentence in ENCHANTED : "When you have a great example, one is not the loneliest number - it might be the most effective". Enchantment based on personal and unique examples is certainly impactful and lasting.
An eye-opener was reading about the impact you can make by assigning a label to a group (or even individuals) that can influence their future behavior. Powerful stuff. And there's also an anecdote from my favorite enchanter, Benjamin Franklin, as well as one about Charlie Wedemeyer that's inspirational and passionate.
This is one of the best chapters of ENCHANTMENT I've read until now. Looking forward to more.
ENCHANTMENT - The Art of Changing Hearts, Minds and Actions
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