No 'A-ha' moments in what I read today. The chapter was "How To Prepare" - and I'm half-way through it... wondering what this has to do with ENCHANTMENT, anyway.
Branding, positioning and marketing, yes. But enchantment?
Maybe the "dots will connect somewhere in the future". I trust Guy to connect them up.
Onwards!
Branding, positioning and marketing, yes. But enchantment?
Maybe the "dots will connect somewhere in the future". I trust Guy to connect them up.
Onwards!
ENCHANTMENT - The Art of Changing Hearts, Minds and Actions
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