A nice twist in the book, ENCHANTMENT by Guy Kawasaki, is the inclusion of PERSONAL ENCHANTMENT STORIES - by different people.
I was touched by how Eric Dawson's little boy was enchanted by an Apple computer - which led him to a career he's followed for 15 years... and inspired by how Fran Shea's "experiment with enchantment" got Howard Stern on her E! Entertainment TV channel.
ENCHANTMENT - The Art of Changing Hearts, Minds and Actions
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